Monday, May 12, 2008
52.Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no brainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle… oh by the way its all free targeted traffic to remind you.
53.Outsource grunt work. Time is in essence money…. you can hire individuals at freelance services to send emails, request JV proposals, or to answer questions from prospective or current customers.
54.Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water…. its bait! Offer a free mini course or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for example.
55.After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.
56.Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can induce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one.
57.Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search engine. If you can sell items that are more expensive more often then it is a quicker way to get rich .
58.Become an active respected member of niche related forums. You can do this by offering quality posts. Hint Hint, it is not the number of posts you make, it is the quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny.
59.Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts. Without proper testing, you are pretty much lost and can’t improve. You can only guess to what has or what is working. With proper testing, you do not guess, you know.
60.Stay up to date on what is going on in the world, you can monetize off hot topic trends.
61.Network, when you know more people you can find people that can help you get what you need.
62.Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then they will be even more delighted to know that they will get money for referring you.
63.Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can also make a brandable ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You can then send this ebook to your subscribers or submit it to ebook directories.
64.Add viral components to your blog such as social bookmarking options, and a refer a friend option.
65.Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.
66.Syndicate your content by using an RSS feeds on your website.
67.Answer people’s questions on Yahoo! answers with a link to your website in the sources area.
68.Put a link in the “about me” section of your eBay profile.
69.Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.
70.Record an informative podcast and submit them to poplar podcast directories.
71.Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out: http://groups.google.com/group/adsense-help
72.Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.
73.If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.
74.Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.
75.Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive.
76.Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand yourself.
77.Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.
78.Write and publish a book. Having your own book is a quick way to gain credibility.
79.Take a guru in your niche out to lunch, and pay for it.
80.Start an organization or club about something. This can be done online through Yahoo! or Google groups.
81.Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.
82.Get involved in your community and try to run some type of outreach program.
83.Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.
84.Consider adding a direct mail marketing campaign to your marketing ****nal.
85.Put an ad in your local yellow pages to get some local customers. Yellow pages tend to be more successful then newspaper ads because individuals are looking for a particular service when they are browsing through the yellow pages as opposed to newspapers.
86.Post bulletins in your local supermarket. However, since not everyone may carry a pen or pencil, place your contact information and url on strips on the bottom so that individuals can rip it off and take it with them.
87.Host your own commercial so you can put “as seen on TV” on your products.
88.Conduct surveys and publish them. These make you appear as an expert in your field of study.
89.Break a record or shoot to be in the Guinness world records for something.
90.Make a sitemap for your website.
91.Use a favicon for your site.
92.Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.
93.Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.
94.Find domain names that get traffic, purchase them, and have them redirect to your website.
95.Spell correctly whenever using keywords in writing.
96.Look at sites related to your niche to try to figure out how they get their traffic.
97.Properly optimize your website for the right keywords.
98.Try to avoid java scripts on your website as much as possible.
99.Do not use frames on your website.
100. If your website becomes popular and starts getting lots of traffic, try switching to a dedicated server. The longer you site is down equals the more lost visitors you will have.
101. Write a quality 101 article about a steamy topic that people want to know more about in your niche .
Friday, April 04, 2008
A small poll at Search Engine Roundtable (108 participants as of this writing) shows just over half reporting a decrease in AdSense earnings, the other half reporting that things are on the level or increasing.
It's hard to say that's a representative sample, but it does match a bit with the reports at Webmaster World: some are losing, some aren't.
Many plausible explanations have been proffered without any real, thorough site examinations, as no URLs have been given by those complaining. The center of conversation though, has been around Google's "smart pricing," and whether that is the cause of lower returns on ad clicks.
An ad's cost-per-click is determined by a number of factors, according to the AdSense blog's explanation:
"More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations."
Keep in mind also that Google has the leader in CPC inflation rate, also.
Google denies that clickthrough rates affect the price of an ad click, though they don't go into how much weight is put on user action beyond the click, i.e., sales completed, forms filled out, engagement on the site that follows. Google describes smart pricing this way:
"Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click."
But observers are right also to note that the higher quality the site, the higher likelihood the publisher gets high quality, costlier, better-converting ads. AdSense Publisher Support pretty much says so, reminding publishers that content is king:
"[Smart pricing] leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites…. The best way to ensure you benefit from AdSense is to create compelling content for interested users.
"This also means driving traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR."
So, this is Google's usual stance: create some relevance and we'll help create you some revenue. Things like that have added to the cynicism in the aforementioned forum, as one member notes the lack of examples to test, and, without naming names, notes that some complaining members' sites are nothing to write home about with potential quality problems like:
- Obviously made for AdSense (which implies lack of content)
- Too many ads, including unrelated ads (lack of focus on content, lack of central theme)
- Confusing layouts (not end-user focused)
So recession in the economy might mean recession in your AdSense take-in, too.
An interesting frustration was also presented. Google's smart pricing, according to forum members applies account-wide. A webmaster with many sites but one AdSense account could experience a hit on all of his or her sites, instead of just one or two. This brings down the revenue potential of the more popular sites the webmaster owns.
The suggestion, then, is that Google adjust so that smart pricing affects individual sites and pages, rather than targeting an entire account.
Several times in the past, eBay sellers protested changes in site policies with boycotts. Though sellers received more attention this time, they had the same result in effecting a change: zero.
Editor's Note: All that sound and fury isn't signifying much to the newly-dubbed FeeBay. One commentator says the impact could be on delay as eBayers exit stage left. Nevertheless, Atlas (FeeBay) shrugged, opting for the Wal-Mart approach. You guys had lots to say last Wednesday about it, so this time the conversation should be just as lively in the comments section.
eBay seller boycott comes down to a they said/they said kind of argument. Sellers claim a multi-million listing downturn during the boycott week, while the company claims it had no effect.
At one point, sellers boycotting eBay due to an increase in Final Value fees claimed a drop to 12 million listings would represent a victory. One third party count at DealsCart found a low of some 13.5 million listings on one day last week.
eBay shrugged off the boycott without comment, other than to claim the action had no effect. We don't see that as being completely true, since thanks to the Internet this boycott received significant attention leading into its run.
Ultimately it played out in the way we believed it would. EBay isn't going to shift out of a volume-driven model it wants to engage, by rewarding bigger sellers with generous fee mark downs.
There could be a Wal-Mart way of thinking in place at eBay's San Jose HQ. The world's largest retailer makes a lot of money in volume at its brick and mortar stores. For eBay to gain a similar bottom line, they have to scale upwards.
Many of our readers generously commented on our earlier thoughts about the start of the boycott. One commenter claimed the boycott had the desired outcome:
Another commenter embraced those departures:
We were impressed at the number of people who cited how they bootstrapped their ecommerce sites after departing eBay, not to mention the number of suggestions for online auction alternatives. They voted with their feet and substantial action in response to conditions at eBay they found less than desirable.
Boycotts come and go whenever eBay makes a change. We said it before and we'll say it again: eBay saw minimal impact from the latest one. Faced with another boycott, eBay dropped its listing fees with a one-day special in advance.
Think about that for a second. Boycotters threatened to deprive eBay of business. EBay responded by giving up fee income on top of whatever impact the boycott could generate. If that didn't reinforce the message of eBay's shift in strategy, nothing else will.
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The top 25 social media networks delivered over 155 million unique visitors in Feb. 2008 with 70 percent coming from MySpace, Facebook and Classmates.com. Add in YouTube and Flickr and you get another 60 million totaling an estimated 215 million humans viewing social media monthly.
Compare that to television where an average 24-hour period delivers around 50 million unique viewers. The highest viewership day of the year, Super Bowl Sunday, has an estimated 110 million unique U.S. residents viewing television. Even over an entire month there is arguably less than 200 million total unique television viewers.
The Internet has become a powerful platform for advertisers to reach mass audiences via user generated video too. According to comScore Video Metrix, U.S. Internet users viewed over 10 billion videos online in the month of December alone. Imagine a 15 to 30 second commercial with each video view and the Internet seems ready today to compete with broadcast TV in delivering commercial views.
Advertising on social media is not about clicks or click rate any more than TV commercials are; it's about quickly reaching reaching a huge U.S audience. Sooner rather than later, advertisers will see social media as a great way to reach mass audiences. After all, in terms of audience size there are several Super Bowls every day on Facebook, MySpace and YouTube!
It simply doesn't matter what the click rate is for Facebook, MySpace and YouTube because they reach huge audiences that major advertisers like Ford, Pepsi and McDonald's can't help but see the value in. Predictably, Adwords buyers will see the value too.
Click rates are a reflection of pageviews and social media sites similar to TV have a large overlapping audience that hang around them all day, every day. Television would have a low click rate too if an ad campaign were measured over the course of a months worth of programs on the same network, assuming you could click the screen.
People also tune in and out of TV just like they do with social media. According to Compete's figures for every unique visitor to YouTube there are 54 pageviews. With Facebook, a unique visitor creates an amazing 564 pageviews in a month and on MySpace each person generates a staggering 1,110 pageviews.
The social media audience is loyal, large and habit-oriented just like broadcast TV. They also hit the prime youth-tilting demographic who are big spenders online and are considered a high value audience by ad agencies and advertisers. Ultimately, what advertisers value is the audience, not just the clicks.
AdWords advertisers to be encouraged to exclude by category
The debut of the broader Site & Category Exclusion tool will
mean capping individual site exclusions to 5,000 per campaign.
Probably not many advertisers have more than 5,000 sites tagged
as ones where they do not want their AdWords advertising to
appear. Those that do, or want to, will have to abide by a
Barry Schwartz at SERoundtable caught wind of the change via
comments made at WebmasterWorld. For advertisers with campaigns
over the cap, they won't be able to add any new sites until
they get below the 5,000 limit.
Thursday, March 27, 2008
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