4 Simple Last-Minute Tactics to Maximize Holiday Sales!

4 Simple Last-Minute Tactics to Maximize Holiday Sales! By Derek Gehl

We are now in the heat of holiday shopping and NOW is the perfect opportunity to apply some last-minute holiday marketing tactics to capitalize on the buying frenzy!

Don't procrastinate because time is running out...

As an online business, you only have a few weeks left before sales will drop off and the last minute shoppers turn to traditional retail stores in order to avoid expensive last-minute shipping!

So without further ado, here are 4 tactics you can apply TODAY!

Tactic #1: Add Some Holiday Flair To Your Salecopy!

Make sure your salescopy tells your customers which of your products would make good gifts for which of their family members...


This would make a great gift for mom!
This would make a great gift for the entrepreneur in your family!
This would make a great gift for video game fan!
This would make a good gift for [insert recommendation here]!


... You get the point.

Never assume your customers "get it" because they probably don't... you need to tell them who your product(s) apply to and why they should buy it for them as a gift.

Tactic #2: "Top 10 Gift Ideas" List

If you're a business with numerous products, then one of my favorite tactics is putting a "Top 10 Gift Ideas" list on your site.

If someone is surfing the Internet for gift ideas, your list will grab their attention -- and you can then direct them toward the products that generate the highest profits for you!

And don't forget to modify the salescopy of the products you recommend to play up the "gift idea" angle! Just like with Tactic #1, you need to tell them who wants your product and why it would make a great gift.

Tactic #3: Capitalize On "Seasonal Keywords" in the Pay-Per-Click Search Engines

At this time of year "Gift"-related keywords will see a substantial increase in search volume as shoppers are looking to buy presents for their loved ones! For example:

Hobby Related Key Phrases:

Golf gift idea
Fishing gift idea
Video game gift


Individual Specific Key Phrases:

Christmas gift for Fisherman
Christmas gift for Plumber
Christmas gift for Student


Warning: Stay away from more general keywords and phrases like "Christmas Gift" or "Christmas Gift for Dad." They will not drive you the targeted traffic you need.

And remember, to get the highest possible conversion, the salescopy on your website needs to continue the theme of the keyword.

So if someone comes to your website after searching the keyword "Christmas Gift for Student," you need to continue that theme and create a landing page that explains why your product will make a good gift for a student.

Tactic #4: The Countdown Clock!

This one's my favorite...

Make sure you add a countdown timer to your website that's counting down to the last minute your customers can order a product from your website and still get guaranteed delivery by Christmas!

Even if you have two weeks left on your countdown clock, the psychology of a clock counting down in front of someone will increase their urgency to order NOW!

The easiest way to add a countdown clock to your website is with one of the many free javascripts available on a site like javacript.internet.com. Go to this site and search for Countdown Timer and you will be presented with numerous options.

So there they are -- four strategies you can apply to profit from the holiday buying frenzy. But remember, that countdown clock is ticking for YOU, too... so you need to take action NOW!

And speaking of countdowns...