Joel Comm's AdSense Secrets
August 3, 2007
www.AskJoelComm.com
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For many publishers, it's always been a bit of a toss-up. Restrict
use of certain parts of your site to subscribers and you can build
up a very valuable list of mailing addresses.
But force users to enter a password and you'll block out the
AdSense crawler -- which doesn't have one. The result is untargeted
ads and even those horrible, no-paying Public Service Ads.
That could be about to change though. Google has launched a feature
called "Site Authentication." You can find it under the AdSense
Setup tab in your account. You'll need to give Google a username
and password, then authenticate that the site is yours using Google
Sitemaps, but the result for all that effort should be targeted ads
on premium content pages, forums and anywhere else that's closed
off to everyone but signed-up users.
In fact, you could even use this new service as an excuse to start
loading up on email addresses.
Invite people to sign up, place at least some of your archives
behind password protection and increase the value of each user that
visits your pages.
If the income you get from direct email marketing turns out to be
higher than the loss of users who don't want to sign up, then
Google's new feature will have given you a new way to make more
money.
In other news, I've got a brand new video for you today! In it, I
answer several of your questions that I received from my web site.
Check it out at:
http://www.askjoelcomm.com
Live Life Today!
Joel
Sunday, August 05, 2007
ADSENSE TIPS - More Ads and More Answers!
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